Software and Technology


Leading provider of legal name change solutions to consumers.

Transaction Overview

  • Represented NewlyNamed and its founders on the sale of the business to MPK Equity Partners.
  • Based in Minneapolis, MN, NewlyNamed NewlyNamed is the leading provider of tech-enabled legal solutions streamlining the name change process for customers.

Key Observations

  • The NewlyNamed founders, a husband and wife team, decided to explore a strategic investment for the Company after experiencing significant growth since its founding in 2019.

Drivers of Interest

  • Robust software to efficiently and effectively navigate the name change process for consumers in conjunction with marriage, divorce or legal name change (court order).
  • Industry innovator and robust track record of success, helping nearly 100,000 customers change their name.
  • Scalable business model exhibiting signficant revenue expansion, coupled with substantial profitability and multiple attractive near-term growth opportunities.
  • Impressive leadership team of thought leaders who built a strong “competitive moat” in the market relative to its peers.
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Hennepin Partners LLC