Transaction Overview
- Represented NewlyNamed and its founders on the sale of the business to MPK Equity Partners.
- Based in Minneapolis, MN, NewlyNamed NewlyNamed is the leading provider of tech-enabled legal solutions streamlining the name change process for customers.
Key Observations
- The NewlyNamed founders, a husband and wife team, decided to explore a strategic investment for the Company after experiencing significant growth since its founding in 2019.
Drivers of Interest
- Robust software to efficiently and effectively navigate the name change process for consumers in conjunction with marriage, divorce or legal name change (court order).
- Industry innovator and robust track record of success, helping nearly 100,000 customers change their name.
- Scalable business model exhibiting signficant revenue expansion, coupled with substantial profitability and multiple attractive near-term growth opportunities.
- Impressive leadership team of thought leaders who built a strong “competitive moat” in the market relative to its peers.
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