Woodbury, MN – Patron Points, a leader in loyalty and customer engagement technology for convenience stores, is pleased to announce it has secured a strategic growth investment led by Straylight Capital. Straylight was joined by Scaleworks and Straylight co-investors who participated in the transaction. By joining forces with Straylight Capital, Patron Points is accelerating its ability to drive high-impact software solutions that transform how convenience store retailers engage with their customers.

This partnership will advance the development of loyalty, promotions, mobile tools, and AI powered business intelligence, tailored specifically for the convenience store ecosystem. By ensuring all segments have access to robust data and sophisticated solutions, Patron Points aims to boost margins, increase same-store traffic, and drive larger basket sizes for retailers.

The upcoming launch of its enhanced customer portal and expanded self-service tools positions Patron Points at the forefront of the industry’s evolution. Backed by this new growth investment, Patron Points is uniquely equipped to scale its technology solutions across its established 49-state footprint and expand to more retailers nationwide. This expansion ensures operators of all sizes have the tools necessary to adapt to rapidly shifting consumer behaviors.

“We are thrilled to welcome Straylight Capital as a strategic partner at this pivotal moment in our journey,” said Erik Ogren, CEO of Patron Points. “This investment is a powerful validation of our vision and the hard work of our team, who will continue to lead our day-to-day operations. With Straylight’s support, we are poised to accelerate our product roadmap and deliver next-generation solutions that provide real value to our retail partners and their customers.”

Straylight Capital’s involvement goes beyond growth capital-its deep expertise in scaling high-potential enterprises will provide Patron Points with the strategic guidance necessary to navigate its next phase of rapid expansion.

“Straylight Capital is dedicated to partnering with forward-thinking companies that are solving acute pain points for their customers,” said Kathleen Kaulins at Straylight Capital. “We have been impressed by Patron Points’ trajectory and the depth of platform they have built within the convenience space. We believe Patron Points’ vertically focused offering provides a differentiated suite of tools that enable retailers to drive meaningful business outcomes. Our investment will act as a catalyst for continued growth, enabling Patron Points to offer even more robust strategic solutions to a market that is ripe for innovation.”

Reflecting on working with Hennepin Partners, Erik Ogren said: “Throughout the process, Hennepin Partners served as a thoughtful and highly strategic advisor. Their team took the time to deeply understand our business, helped us effectively tell our story to the market, and guided us through every stage of the transaction with skill and care, ultimately delivering a successful outcome for our team and our customers. I would strongly recommend Hennepin Partners to any founder/business owner evaluating their next chapter.”