Transaction Overview
- Represented STRIVE in the recapitalization of the business by Essex Bay Capital.
- STRIVE is a leading SaaS platform providing mobile app-based tools for employees to better manage and understand their benefits, facilitate workforce engagement and communication, and achieve greater wellness.
Drivers of Interest
- Unique, mission-critical, mobile-first solution meets the needs and habits of a modern workforce, especially among blue-collar workers.
- Attractive SaaS metrics including strong retention, impressive profitability and rapid top-line growth.
- Leverageable go-to-market strategy, selling primarily to benefits brokers who in turn sell the STRIVE product to their end customers.
- Growing portion of direct-to-enterprise customer strategy represented a significant, high-margin, growth vector.
- Massive addressable market with numerous industry tailwinds.
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