Transaction Overview
- Represented Project Porter in its sale to a strategic buyer.
- Project Porter was the first company to offer a cloud-based data management solution to help beef producers simplify data and analytics.
- The buyer is a leading animal health company dedicated to supporting its customers and their businesses. Building on more than 65 years of experience in animal health, the Company discovers, develops, manufactures, and commercializes medicines, vaccines, and diagnostic products, which are complemented by biodevices, genetic tests and precision livestock farming. The buyer serves veterinarians, livestock producers, and people who raise and care for farm and companion animals with sales of its products in more than 100 countries.
Key Observations
- Project Porter combines cloud-based technology with automated on-farm data collection to provide powerful analytics that help feedlot managers make better financial, nutrition, and animal health decisions. By simplifying decisions across an entire herd, the solution allows users to make changes to rations, create accurate invoices and closeout reports, and easily and efficiently analyze trends. The solution also enables users to capture new animal health inputs automatically at the chute, providing insights into individual animal performance and health protocol compliance.
- Project Porter uses real-time market data to give producers instant breakeven, market analytics, and profit alerts to help in buying and selling cattle.