Transaction Overview
- Represented The Riverside Company in its sale of Keepsake Quilting, Inc. to New Track Media LLC.
- Keepsake grew from its founding in 1986 to become the nation’s leading multi-channel retailer of quilting supplies, while also extending its product reach to include knitting, needlework and scrapbook supplies.
- In each of its niche markets, Keepsake executed a marketing strategy that encompassed direct-mail catalogs and interactive websites along with a destination-style retail outlet in Center Harbor, New Hampshire.
- BVK Holdings, the parent of New Track Media LLC, was formed in 2005 by Stephen J. Kent and Boston Ventures to build a premier platform of consumer enthusiast publishing assets. The growth plan for BVK Holdings builds on the partners’ successful backgrounds in special interest magazines, books, web-based products and other ancillary businesses such as conferences and shows.
Key Observations
- New Track Media, publisher of Love of Quilting magazine, saw the acquisition of Keepsake as a unique opportunity to leverage its publishing assets with Keepsake’s productive customer list and thereby gain a greater share of the growing quilting market.