Consumer, Food & Retail

Bushel Boy

Leading brand of fresh tomatoes sold in the greater Minneapolis-St. Paul metropolitan area.

Transaction Overview

  • Represented Bushel Boy in its sale to PSP Capital and Arctic Capital.
  • Bushel Boy is the leading brand of fresh tomatoes sold in Minnesota.
  • In stark contrast to competing tomatoes from Mexico and Florida, the Bushel Boy brand conveys a compelling message — tomatoes that are locally grown, vine ripened, bursting with flavor, picked when red, and rushed directly to grocery retailers on company-owned trucks.
  • In the years leading up to the transaction, Bushel Boy had expanded its greenhouse facilities in phases as it grew to dominate its regional market.  With the next stage of growth scheduled to come from new geographic locations, we were retained to identify a partner that could (a) provide growth capital, (b) establish more robust business systems, and (c) help to recruit a deeper management team to support a larger organization.
Hennepin Partners LLC