Grimes, IA – Right Stuf Inc. (“Right Stuf” or the “Company”) has been acquired by Crunchyroll, a division of Sony, Sony Pictures Entertainment and Aniplex. Hennepin Partners served as Right Stuf’s exclusive financial advisor and Lathrop GPM acted as legal counsel.

Right Stuf is the #1 eCommerce platform, including distribution and production, for anime consumer products, offering exclusive and limited-edition media, collectibles, figurines, audio, books, apparel, and art for consumers, enthusiasts, and collectors. In addition to over 30,000 unique SKUs offered through the eCommerce platform, Right Stuf also exclusively licenses overseas content and works with third party studios to localize the content in English.

Crunchyroll, a leading destination for all things anime, purchased anime online superstore Right Stuf to expand its eCommerce service. The deal immediately widens Crunchyroll’s eCommerce product offering with significant extensions in the home entertainment and manga categories.

“For 35 years, Right Stuf’s mission has to been to connect anime fans with the products they love,” stated Shawne Kleckner, the Founder of Right Stuf. “Joining forces with Sony and Crunchyroll allows us to accelerate and scale this effort more than ever before. There has never been a more exciting time to be an anime fan than today!”

“For years, Right Stuf has been an important part of the anime fandom with products, services and a shopping experience that super-serves anime collectors,” said Rahul Purini, President of Crunchyroll. “We are excited to bring Crunchyroll and Right Stuf together and offer fans even more of what they love as one company.”

Kleckner added, “Hennepin Partners was a terrific partner and guided me from start to finish throughout this sale. The HP team – Chad Starman, Paul Elbow and Jim Clancy – managed a very successful process which included several potential international buyers. In the end, Hennepin’s efforts led to our consummating a tremendous transaction with Crunchyroll and Sony. I would recommend Hennepin Partners without reservation.”