Miami, FL – Hennepin Partners acted as the exclusive financial advisor to BenefitFlow (the “Company”), a leading sales intelligence platform for the benefits and insurance market, on its growth equity investment from M-One Capital’s (formerly McCarthy Capital) emerging growth fund. Fredrikson & Byron acted as BenefitFlow’s legal counsel.
The investment will fuel BenefitFlow’s continued expansion as it builds an effective sales tool for the benefits and insurance market. With fresh resources, the company is accelerating its investment in product innovation and expanding its team to further support vendors, carriers, brokers, and the broader insurance ecosystem.
“Our mission is to redefine how the benefits and insurance industry sells, competes, and grows,” said Patrick Wales, Co-Founder at BenefitFlow. “This investment strengthens our position in the market and enables us to continue broadening our solutions for an expanding set of customers.”
M-One Capital brings a track record of partnering with growth-stage companies to help them scale. The firm’s investment underscores the strength of BenefitFlow’s platform, customer traction, and long-term vision. “We are excited to partner with the BenefitFlow team,” said BJ Hansen, Managing Director at M-One Capital. “BenefitFlow’s platform equips users with the intelligence needed to accelerate their go-to-market strategies; we look forward to helping the company grow and provide more value to its customers.”
BenefitFlow’s platform is trusted by benefits vendors, carriers, and brokers to deliver advanced market intelligence, streamline prospecting, and drive measurable growth. This new partnership positions the company to move faster, deliver more value to customers, and drive innovation across the benefits and insurance market.
Regarding working with Hennepin Partners, Co-Founder Matt Wales said, “When we decided to explore strategic options for BenefitFlow, we spoke with several investment banks before choosing Hennepin Partners. From the outset, they stood out for their deep experience working with founder-led businesses and their knowledge of the HR Tech, Benefits, and broader Healthcare verticals. Their proven track record of running competitive processes and delivering exceptional outcomes made the choice clear. We knew they would understand our business, our goals, and how to position us with the right buyers.”
Co-Founder Aaron Cohen added, “Hennepin Partners ran a highly effective and disciplined process that created strong interest and ultimately delivered the outcome we were hoping for. Their ability to capture our story and present it in a way that resonated with buyers was impressive. We’re thrilled with the result and would strongly recommend Hennepin Partners to any founder considering a transaction or planning their next chapter.”
This deal marks the fourth completed by Hennepin Partners’ software practice in 2025. It further reinforces the team’s deep industry knowledge, long history of advising founder-owned companies, and ability to consistently deliver competitive, high-value outcomes for their vertical software clients.